As musician Liyv's creative direction partner, I worked with her to build a visual world around her brightly chaotic debut album Apoptosis.
Challenges & Opportunities
These kinds of projects are a great opportunity to try new mediums, approaches, and ideas. We have worked together on digital experience, music videos, photography, and music.
Liyv is independent so budgets are very limited and we have finance and create everything ourselves.
What I Learned
Working with a creative partner is really challenging and rewarding. It's a great opportunity to practice letting go of your ego in service of an idea.
It’s really nice to have a brief from clients and problems to solve. Open-ended projects are super rewarding but you’re always second-guessing yourself.