As an interactive art director and product designer, I worked with DonorDock's team of developers to create the second version of their award-winning SaaS platform. As the sole designer, I worked with the team to set the product vision, create a robust design system, and execute the design. We also used the platform upgrade as an opportunity to evolve the brand identity and website.

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  Donor management tools are notoriously ugly and difficult to use.
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  Donor management software can do a lot of things but the people who use them are too busy doing important things to learn how to get the most out of them.
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  DonorDock's customers were happy with the first version of DonorDock. Making the product better without upsetting the current user base was very important.

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  DonorDock is one of the highest-ranked donor management platforms. People specifically say they love how “simple” and “clean” the interface is. People seem to really appreciate a tool that is nice to look at.

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  Gaining client trust is crucial. Taking time to really understand their vision, preferences and communication style makes it a lot easier to build trust.